RETHINKING FINANCIAL SERVICES WITH EMBEDDED FINANCE

Embedded finance is reshaping the financial services landscape by seamlessly integrating financial products and services directly into non-financial platforms. This innovative approach allows businesses to provide customized financial solutions to their users within the context of their existing interactions. By eliminating friction and optimizing

The finance industry is a dynamic and complex ecosystem comprised of a diverse range of actors. Some of the influential players include renowned financial institutions, which execute large-scale transactions across various markets. These institutions often provide a range of products such as investment banking, trading, and asset management. , Fur